Tag Archives: Temperance

Applejack & The Raven Black

Still not sure what applejack (distilled hard cider) and chicken feed have in common, but I’m assuming the company supported Temperance, which also might explain why it ends so unhappily.

fritz spindle shanks cards151. Fritz Spindle-Shanks The Raven Black, Takes kindly to the applejack.
2. Its taste is sweet, he thrusts his beak, into the liquor stiff and sleek.

fritz spindle shanks cards143. He takes a nip and with delight, it gurgles slowly out of sight.
4. Immerse his beak again goes back, into the glass of applejack.

fritz spindle shanks cards135. The glass is raised, his spirit pains, to think that nothing more remains.
6. Whew! Whew! He feels so very queer, with silly look and slinking leer.

fritz spindle shanks cards127. And screams with wild delight possessed, thus on three toes he blandly rests.
8. But wantonness too often tends, to show the moral of such ends.

fritz spindle shanks cards119. Thus roughly yanks with vulgar haste, these articles of female taste.
10. He takes a flop and spindle shanks, will ne’re again renew his pranks.

Fritz Spindle-Shanks, the Raven Black, on trade cards for Peel’s Improved Poultry Food (New York: New York News Company, 1882]). Set of 10 trade cards. Graphic Arts Collection. Gift of Allen Scheuch, Class of 1976.

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Your Temperance Temperature in 1790

Can you measure your moral and physical health by reviewing what you imbibe? At least one eighteenth-century doctor thought so.

In 1790 Dr. Benjamin Rush, Founding Father, Surgeon General for the Continental Army during the Revolution, and later professor at the University of Pennsylvania, published An Inquiry into the Effects of Spirituous Liquors on the Human Body and the Mind. He included this thermometer to help his readers gauge their level of health through their drinking habits. Cider comes in midway up the temperance side of the thermometer, too low to engender happiness but high enough to cause cheerfulness.

Temperance Theremometer

What’s your temperature?

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For more Temperance art, check out this 1838 temperance map which suggested that cider was a gateway drink to harder beverages.

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Cider Was a Gateway Drink In 1838

How does one get to the land of Inebriation? According to C. Wilterberger, Jr’s 1838 Temperance Map it all starts with cider.

The map is an allegory of one’s descent into drunkenness and the (one and only?) route to salvation. As you’re floating on the Ocean of Animal Appetites, you enter Cider Inlet, which leads you into Inebriation. Inebriation consists of the territories of Indulgence, False Security, False Pleasure, False Comfort, False Hope, Total Indifference, and Ruin. However, from Ruin you can sail up the Ocean of Eternity to the land of Self Denial, and it’s territories of Plenty, Enjoyment, Prosperity, Improvement, and Industry, where Adam’s Ale seems to be the most common drink.

Temperance Map

Here there be ciders….
Click image to enlarge. For a larger image click here.
Library of Congress

It’s clear from the lake names that as you travel from west to east in Inebriation, the drinks, and presumably your life, get harder. Cider, mead, and perry are all on the west coast, at the very beginning of your trip, seemingly harmless but leading you to danger.

As mentioned above, there is Cider Inlet, which entices you in from the Ocean of Animal Appetites.

Cider Inlet

Perryville is the capital of Hospitality Island.

Perryville

Meadville is on Indulgence Island.

Meadville

And finally Cider River leads into Wine Lake.

Cider River

Having now seen the implication of our work, we apologize for leading you to Inebriation. It’s really not all bad though. At least we have Quoit Town.

Quoit Town

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