Cider Helps Sway the Election

The candidate, himself a wealthy man, convinced the country that his opponent was a snob who could never understand real Americans. As proof the candidate said his opponent didn’t like hard cider.

It was the election of 1840, and William Henry Harrison was running his
Log Cabin & Hard Cider” campaign against incumbent Martin Van Buren. As you might imagine, Harrison’s campaign created a plethora of log house- and hard cider-related art.

A favorite among them is this not-so-subtle mechanical card

van-buren

Left:
A BEAUTIFUL GOBLET OF
WHITE HOUSE CHAMPAGNE

pull the tab at the bottom and it changes the image to

Right:
AN UGLY MUG OF
LOG-CABIN HARD CIDER
Special Collections Research Center
Syracuse University Library

His campaign worked and Harrison became our 9th president.

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